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新加坡7-Eleven借助玩具和收藏品，将门店定位为‘探索之地’
公司推出“可爱系列”(Kawaii Collection)独家商品，每两个月更新一次。
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Published Fri, Jan 2, 2026 · 07:00 AM
本文由AI辅助翻译
【新加坡】随着便利店连锁品牌7-Eleven在日益拥挤的零售市场中寻求捍卫自身优势，该公司正将玩具和收藏品作为新的增长动力。
在过去两年中，该公司扩大了玩具产品的供应，推出了“可爱系列”(Kawaii Collection)下的独家商品，并且每两个月更新一次。
该系列主打“蜡笔小新”（一部热门的日本漫画和电视节目）等授权知识产权（IP）产品，以及专为7-Eleven门店开发的盲盒和小型收藏品。
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