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新加坡7-Eleven借助玩具和收藏品，将门店定位为‘探索之地’

公司推出“可爱系列”(Kawaii Collection)独家商品，每两个月更新一次。

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Renald Yeo

Renald Yeo

Published Fri, Jan 2, 2026 · 07:00 AM
    • 新加坡7-Eleven董事经理 Anushree Khosla 表示，收藏品有助于迎合全球零售商所说的“童心未泯”（kidulting）趋势，即成年人越来越多地为自己购买玩具。
    • 新加坡7-Eleven董事经理 Anushree Khosla 表示，收藏品有助于迎合全球零售商所说的“童心未泯”（kidulting）趋势，即成年人越来越多地为自己购买玩具。 照片：YEN MENG JIIN, 《商业时报》

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    【新加坡】随着便利店连锁品牌7-Eleven在日益拥挤的零售市场中寻求捍卫自身优势，该公司正将玩具和收藏品作为新的增长动力。

    在过去两年中，该公司扩大了玩具产品的供应，推出了“可爱系列”(Kawaii Collection)下的独家商品，并且每两个月更新一次。

    该系列主打“蜡笔小新”（一部热门的日本漫画和电视节目）等授权知识产权（IP）产品，以及专为7-Eleven门店开发的盲盒和小型收藏品。

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