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东南亚各国政府将人工智能应用于旅游业

该地区政府正利用人工智能提升游客的旅行体验，而不仅仅是增加游客数量

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Elisa Valenta
Tan Ai Leng

Elisa Valenta &

Tan Ai Leng

Published Tue, Feb 10, 2026 · 04:50 PM
    • 泰国推出了由人工智能驱动的平台，帮助游客简化行程规划，同时让他们更容易获取有关新兴目的地的信息。
    • 泰国推出了由人工智能驱动的平台，帮助游客简化行程规划，同时让他们更容易获取有关新兴目的地的信息。 图片来源：EPA-EFE

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    [雅加达/吉隆坡] 重点不在于更奢华的旅行，而在于更顺畅、更个性化的体验。在整个东南亚，旅游部门正将人工智能融入旅游业，这并非噱头，而是为了让旅客的旅程更加无缝衔接。

    这一转变是一项战略举措，旨在推动旅游业从单纯追求数量转向“高价值”旅游，目的是创造更个性化的体验，在支持增长的同时，减轻城市和文化遗产区的压力。

    首尔庆熙大学教授、智慧旅游协会联合创始人 Namho Chung 表示，智慧旅游通常被概括为旅游业的数字化转型。

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