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传承是使命的传递，而非资产的交接：Sariguna在印尼饮用水市场掀起波澜

该公司将其在东南亚最大消费市场成功立足的关键归功于其敏捷的应变能力。

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Elisa Valenta

Elisa Valenta

Published Mon, Dec 29, 2025 · 07:00 AM
    • 印尼上市瓶装水公司Sariguna Primatirta的总裁董事Melisa Tanoko（中）与她的父母Sanderawati Joesoef（左）和Hermanto Tanoko合影。
    • 印尼上市瓶装水公司Sariguna Primatirta的总裁董事Melisa Tanoko（中）与她的父母Sanderawati Joesoef（左）和Hermanto Tanoko合影。 图片来源：SARIGUNA PRIMATIRTA

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    走进亚洲家族企业：他们如何转型以抓住下一阶段的增长机遇

    【雅加达】入职Sariguna Primatirta两年以来，Melisa Tanoko一直遵循父亲的建议：对于规模较小的参与者而言，敏捷性和速度是对抗行业巨头的最锋利武器。

    她将这一理念应用于TikTok直播带货，推动了Sariguna瓶装纯净水近乎每日的销售，帮助公司在东南亚竞争最激烈的消费市场之一站稳了脚跟。

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