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东南亚零售业新战场：电商平台与GPT提示词的对决

用户也可以直接在这些聊天机器人上购物

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    • 如果用户可以在ChatGPT或其他人工智能聊天机器人内部完成购买，那么人们在电商平台上的搜索次数可能会减少。
    • 如果用户可以在ChatGPT或其他人工智能聊天机器人内部完成购买，那么人们在电商平台上的搜索次数可能会减少。 图片来源：TECH IN ASIA

    Jofie Yordan

    Published Mon, Oct 6, 2025 · 11:59 AM

    本文由AI辅助翻译

    查看原文

    【新加坡】东南亚的电商玩家们正试图追赶Shopee，但消费者可能很快就会转而在ChatGPT等人工智能（AI）工具上购物，而不是传统的在线平台。

    这种新的购物方式被称为基于GPT的商务或“代理式商务”（agentic commerce），它允许消费者在与人工智能工具的对话中搜索产品信息、深入研究评论并比较产品。

    人们也可以直接在这些聊天机器人上购物。本周早些时候，OpenAI在美国发布了其“即时结账”（Instant Checkout）功能。该功能最初仅支持在Etsy上购物，但很快将扩展到Shopify商家。

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