The Business Times
business-time-50
Asean Business logo
SPONSORED BYUOB logo

“我们不是奶茶品牌”：霸王茶姬计划于2027年前将亚太地区门店数量翻倍至600家

该品牌亚太区首席营销官表示，随着品牌在该区域的扩张，本土化和确保优质门店位置是其首要任务。

google-preferred-sourceAdd BT as a preferred source
Paige Lim

Paige Lim

Published Thu, Apr 30, 2026 · 07:00 AM
    • 霸王茶姬（亚太区）首席营销官 Eugene Lee 表示，尽管茶是全球消费量第二大的饮品，但它并未经历像咖啡那样的“生活方式提升或高端化”。
    • 霸王茶姬（亚太区）首席营销官 Eugene Lee 表示，尽管茶是全球消费量第二大的饮品，但它并未经历像咖啡那样的“生活方式提升或高端化”。 图片来源：TAY CHU YI, 《商业时报》

    本文由AI辅助翻译

    查看原文

    【新加坡】全球性中式茶饮连锁品牌霸王茶姬 (Chagee) 计划在未来一年内将其在亚太地区 (Apac) 的门店数量翻倍至600家，力求为21世纪的饮茶体验注入现代化元素。

    霸王茶姬亚太区首席营销官 Eugene Lee 表示，鉴于亚太地区浓厚的饮茶文化，该地区是中国以外“最容易摘取的果实”。

    他在接受《商业时报》(The Business Times) 采访时表示：“亚太地区对我们来说潜力巨大，因为这是一个庞大的市场，消费者在茶饮方面寻求高端体验。”

    Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

    此翻译对您是否有帮助？

    Singapore F&BAsia-PacificMalaysiaAsean BusinessAseanF&BChinaSouth KoreaPhilippinesVietnamIndonesiaThailand

    Copyright SPH Media. All rights reserved.

    Reuse this contentFeedback

    TRENDING NOW

    Vincent Tan, founder of Berjaya Group, has reduced his holdings in multiple companies within the group.

    Malaysian tycoon Vincent Tan’s sell-downs point to pruning rather than an exit plan

    Altitude Xperience argued that the rooftop space in contention was not considered an unused space.

    Simba ordered to pay S$700,000 in damages to indoor skydiving operator Altitude Xperience for trespass

    Some industry watchers wonder if Orchard Road can hold its own next to competing retail destinations, both global and local.

    What’s wrong with Orchard Road? Experts weigh in on the street’s cachet and its future

    Singapore continues to be an important market for big luxury houses, such as Hermes and Chanel.

    As luxury retail goes big, can Singapore’s Orchard Road keep up? 

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More