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中国奶茶品牌：东南亚下一波消费浪潮的行动指南

就像Pop Mart的玩偶一样，奶茶是一种轻奢品。

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    • 奶茶还提供即时满足感；它像是每日注入的多巴胺，将日常消费转变为一种微小且可重复的乐趣。
    • 奶茶还提供即时满足感；它像是每日注入的多巴胺，将日常消费转变为一种微小且可重复的乐趣。 图片来源：路透社

    Olivia Plotnick

    Published Sat, Oct 18, 2025 · 06:52 AM

    本文由AI辅助翻译

    查看原文

    多年来，许多人都在猜测Luckin Coffee是否会取代星巴克（Starbucks），成为全球首选的咖啡连锁品牌。尽管一路走来不乏波折，但Luckin在中国的收入和门店数量上均已超过星巴克，甚至已将业务扩展到纽约。

    然而，当人们还在激烈讨论星巴克在中国的生存前景以及Luckin在全球市场的成功几率时，这两家公司争夺的市场格局已在悄然改变。

    这时，奶茶登场了。

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