中国奶茶品牌：东南亚下一波消费浪潮的行动指南
就像Pop Mart的玩偶一样，奶茶是一种轻奢品。
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本文由AI辅助翻译
多年来，许多人都在猜测Luckin Coffee是否会取代星巴克（Starbucks），成为全球首选的咖啡连锁品牌。尽管一路走来不乏波折，但Luckin在中国的收入和门店数量上均已超过星巴克，甚至已将业务扩展到纽约。
然而，当人们还在激烈讨论星巴克在中国的生存前景以及Luckin在全球市场的成功几率时，这两家公司争夺的市场格局已在悄然改变。
这时，奶茶登场了。
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