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从韩流到“加油站”布景：自拍照相馆如何赢得顾客青睐

随着后疫情时代市场日趋饱和，自动照相馆运营商纷纷通过新颖概念和跨界合作寻求脱颖而出

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Chong Xin Wei

Chong Xin Wei

Published Fri, Jan 23, 2026 · 03:30 PM
    • 与过去小型的独立照相机不同，如今的自动照相馆代表了一种完整的零售概念——这种概念源于韩国，并在新冠疫情后逐渐流行起来。
    • 与过去小型的独立照相机不同，如今的自动照相馆代表了一种完整的零售概念——这种概念源于韩国，并在新冠疫情后逐渐流行起来。 制图：GARETH CHUNG，《商业时报》（AI 辅助）

    本文由AI辅助翻译

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    【新加坡】二十年前，新加坡的年轻人挤进日式 Neoprint 大头贴机的幕后拍照，用闪亮的涂鸦装饰照片，然后打印成贴纸。

    这些曾经在游戏厅和商场随处可见的照相亭，在2010年代随着拍照手机技术的进步而逐渐消失。如今，照相亭再度风靡，但面貌已焕然一新。

    今天，无人或少人值守的自拍照相馆占据了购物中心的铺位，也遍布哈芝巷（Haji Lane）等购物街。它们不再提供贴纸和卡通滤镜，而是提供道具、精致的背景布置以及印有流行歌星或动漫角色的限量版相框。

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