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CapitaLand Investment为中国商场引入首店品牌，顺应“情绪消费”浪潮

通过保持产品新鲜感，并迎合消费者对平价慰藉品的需求，凯德投资得以在中国活跃多变的零售市场中保持竞争力。

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Jessie Lim

Jessie Lim

Published Thu, Oct 2, 2025 · 03:14 PM
    • 苏州中心商场是CLI投资组合中体量最大、也是苏州全市最大的购物中心。今年上半年，该商场引入了60个新品牌，其中27个为首店品牌。
    • 苏州中心商场是CLI投资组合中体量最大、也是苏州全市最大的购物中心。今年上半年，该商场引入了60个新品牌，其中27个为首店品牌。 图片来源：CAPITALAND INVESTMENT

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    【上海】在上海来福士广场，购物者可以找到中国最受欢迎的一些品牌，例如美妆品牌“橘朵”和备受追捧的网红奶茶连锁“阿嬷手作”。

    此外，这家由CapitaLand Investment (CLI)管理的商场还引进了新加坡箱包鞋履零售商Charles & Keith和肉干品牌Bee Cheng Hiang，让中国消费者领略到狮城的零售风情。

    凯德投资（中国）首席执行官潘子翔 (Puah Tze Shyang) 在9月的一次媒体采访中表示，在活跃多变的中国零售市场中，CLI为市场引入首店品牌的能力，是其旗下商场脱颖而出的方式之一。他发表此番言论正值CapitaLand Commercial C-Reit (CLCR) 于周一（9月29日）在上海证券交易所挂牌上市前夕。

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