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瑞春计划扩张菲律宾市场，力争成为点心界快餐服务之王

在新加坡建立稳固的菲律宾顾客基础后，这家家族企业正寻求特许经营合作机会

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Tessa Oh

Tessa Oh

Published Wed, Nov 26, 2025 · 09:00 AM
    • 传统点心餐厅瑞春的第三代传人Ernest Ting希望在明年正式确定特许经营计划。
    • 传统点心餐厅瑞春的第三代传人Ernest Ting希望在明年正式确定特许经营计划。 摄影：YEN MENG JIIN,《商业时报》

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    【新加坡】在新加坡已建立稳固的菲律宾顾客基础后，拥有60年历史的家族企业瑞春（Swee Choon）计划将其点心业务拓展至菲律宾。

    第三代传人Ernest Ting希望在明年正式确定特许经营计划，他押注于区域扩张，以应对新加坡餐饮（F&B）业的挑战性环境。

    今年10月，他与新加坡企业发展局（Enterprise Singapore）一同前往菲律宾进行考察，并向潜在的特许经营商进行了推介。他说：“菲律宾是一个庞大的特许经营市场，所以我们去那里考察和学习。”

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