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ShopBack向用户返现总额突破10亿新元，称实验精神仍是关键

以应用程序为驱动的模式，使其在美国和德国等市场从竞争对手中脱颖而出。

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Benjamin Cher

Benjamin Cher

Published Tue, Jan 20, 2026 · 09:30 AM
    • ShopBack联合创始人Joel Leong表示：“我们不断尝试新事物，这些新事物刷新了ShopBack的定义，也正是这一点让我们感到兴奋。”
    • ShopBack联合创始人Joel Leong表示：“我们不断尝试新事物，这些新事物刷新了ShopBack的定义，也正是这一点让我们感到兴奋。” 图片来源：SHOPBACK

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    【新加坡】忠诚度平台ShopBack自11年前成立以来，已向用户返现超过10亿新元，并且并未停止尝试新事物的脚步。

    其联合创始人Joel Leong告诉《商业时报》（The Business Times），返现总额突破10亿新元大关，证明了ShopBack的飞轮模式正在奏效，平台正努力为其用户、商户和自身创造价值。

    他表示：“作为平台，我们的目标是确保这种飞轮模式对他们有意义，符合他们追求的目标，并思考我们如何能帮助他们。我们不断尝试新事物，这些新事物刷新了ShopBack的定义，也正是这一点让我们感到兴奋。”

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