Paris Olympics set for gold medal in luxury promotion
FROM the podium to athletes’ wardrobes, French luxury goods giant LVMH is planning to put high-end Gallic chic at the heart of...
Team GB sign deal with TikTok to boost athletes' online fanbase
BRITAIN’S Olympics team have signed a sponsorship deal with TikTok, bringing in the Chinese social media platform to help grow its athletes’...
NHL to return to Olympics for 2026, 2030 Winter Games
PLAYERS from the National Hockey League (NHL) will compete in the 2026 Milan-Cortina Winter Games after a deal was reached between players...
The Paris Olympics promises to be stunning. The prices already are
THE opening ceremony of the 2024 Paris Olympics promises to be spectacular: On the glittering waters of the Seine, a flotilla of...
Five sports events to watch out for in 2024
The Paris Summer Olympic Games and football’s European Championship in Germany are must-sees
Oscar winner Michelle Yeoh joins IOC along with seven new members
MICHELLE Yeoh, the first Asian actress to win an Oscar, joined the International Olympic Committee (IOC) on Tuesday (Oct 17) after being...
China probes former Winter Olympic delegation chief for corruption
CHINA said Saturday (Aug 26) the former chief of its Winter Olympic delegation was under investigation for suspected corruption, as the government...
IOC asks Singh to continue as acting head of Olympic Council of Asia
THE International Olympic Committee (IOC) has asked India’s Randhir Singh to continue as acting head of the Olympic Council of Asia, according...
LVMH to sponsor Paris Olympics in a first for luxury group
LVMH agreed to become a premium sponsor of the 2024 Summer Olympics in Paris in the first deal of its kind for...
Tan Chuan-Jin resigns as president of Singapore National Olympic Council
FORMER Speaker of Parliamant Tan Chuan-Jin has resigned from his post as president of the Singapore National Olympic Council (SNOC), the organisation...