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Disrupting the norm: how to innovate successfully

Good ideas are those that may sound obvious, but your unique execution makes it difficult for others to overtake you.

Adopting an iterative "test-and-learn" process is key to assessing the potential of an idea.

INNOVATION is an overused word these days. It seems as though every company is calling itself innovative, citing it as their key focus or competitive advantage. But not all innovations are created equal.

Research has asserted that while continuous (or incremental) innovation is what most