Ohmyhome sells real estate business for US$1 with operations to continue under private ownership

[SINGAPORE] Singapore-founded Ohmyhome has sold its main real estate brokerage business and will now focus entirely on digital marketing. The property businesses will continue to run privately and its leadership will remain unchanged.

In Jun 18 filings lodged with the US Securities and Exchange Commission, the Nasdaq-listed company said it had sold its wholly owned subsidiary, Ohmyhome (BVI), to a corporate vehicle called Sterling Oat for US$1 (S$1.30).

Ohmyhome (BVI) is the holding company of Ohmyhome Singapore and its subsidiaries, which are engaged in providing real estate brokerage and property-related services in Singapore and Malaysia.

These services include property brokerage, property management, renovation and home improvement services, mortgage referrals, legal referrals and other ancillary property-related services.

Ohmyhome said it decided to dispose of its subsidiary after evaluating its declining revenue and continuing operating losses.

It added that the purchase price of US$1 was determined based on the negative net asset position of Ohmyhome (BVI). As at Mar 31, the subsidiary’s liabilities exceeded its assets by S$14.77 million, the filings showed.

Disclosures by Ohmyhome also showed that the sale came after it had unconditionally waived S$19 million in debt owed to it by the subsidiary.

The company’s board said the debt waiver was in the best interests of the company and meant to strengthen Ohmyhome (BVI)’s financial position.

Following the sale, Ohmyhome will no longer operate any real estate brokerage or property-related businesses. Instead, it will focus on digital marketing services, including digital marketing strategy, content creation, online advertising campaigns and performance monitoring.

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No further information was provided on the new ownership structure, or whether Singapore customers were adequately informed of the restructuring.

When contacted, Rhonda Wong, chief executive of Ohmyhome, noted that the property business continues to operate as usual under a private business structure, and that its Ohmyhome app and website, property agents, and renovation and property management business are still operating and clinching new deals.

Wong noted that she and her sister Race, who are co-founders of Ohmyhome, will continue to lead the property businesses.

There will be no retrenchments, she added.

The move marks a significant strategic shift for the company, which was founded as an online property agency in Singapore in 2016 by Rhonda and Race.

The pair listed Ohmyhome on the US Nasdaq board in March 2023, raising US$15.1 million mainly to expand the business into Thailand, the Philippines, Indonesia and Vietnam, and repay loans.

The company’s shares, which were priced at US$4 during its initial public offering, fell sharply soon after trading. In March 2025, Ohmyhome announced a reverse stock split of its shares to consolidate every 10 existing shares into one new share.

The move was aimed at lifting Ohmyhome’s share price to meet Nasdaq’s minimum US$1 bid price requirement for listed companies, and reduced the number of outstanding Ohmyhome shares from about 24 million to 2.4 million.

The shares closed at 64 US cents on Jun 25. THE STRAITS TIMES