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Scaling Berli Jucker’s retail empire – daughter of Thai beer billionaire seeks growth outside home country

CEO thinks diversifying its revenue is important for both BJC and TCC Group, which BJC is a part of

Lionel Lim
Published Mon, Jun 22, 2026 · 11:00 AM
    • Thapanee Techajareonvikul, CEO and president of Berli Jucker, sees Vietnam as an important growth enginee for BJC, which has traditionally been heavily invested in Thailand.
    • Thapanee Techajareonvikul, CEO and president of Berli Jucker, sees Vietnam as an important growth enginee for BJC, which has traditionally been heavily invested in Thailand. PHOTO: TAY CHU YI, BT

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    [SINGAPORE] A Thai diversified corporation with more than a century of history in the country sees its future growth drivers outside Thailand.

    Berli Jucker (BJC) recently completed the acquisition of MM Mega Market, a wholesale retailer, in Vietnam earlier this year for 22.5 billion baht (S$880 million). BJC’s CEO Thapanee Techajareonvikul said the acquisition would allow BJC to take a more active role in growing the MM Mega Market chain, especially after BJC’s planned initial public offering for its own wholesale retailer Big C has not materialised.