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Singapore’s Tada ramps up US push, eyes Africa as Grab-GoTo merger looms

The company is looking to raise US$100 million in investment to support its growth in existing and new markets

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Benjamin Cher

Benjamin Cher

Published Fri, Feb 20, 2026 · 12:00 PM
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    • Tada founder Kay Woo says that as its top line grows, the company is in a position to reinvest more directly in its driver base to support them.
    • Tada founder Kay Woo says that as its top line grows, the company is in a position to reinvest more directly in its driver base to support them. PHOTO: TADA

    [SINGAPORE] As Grab and GoTo edge towards a potential merger that could redraw the region’s ride-hailing map, rival platform Tada is accelerating its global expansion plans spanning the United States and Africa.

    After entering Denver in the US state of Colorado last July, the zero-commission ride-hailing firm is preparing to launch in New York City and raise fresh funds to enter Africa in 2026.

    Rather than launch independently, Tada opted for a partnership-led entry into the US.

    TadaRide-hailing

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