The Business Times

Branding

Opinion & Features

Why SEO isn’t enough: GEO is how brands get seen today

Several companies, including Nike, have adopted a strategy of returning to the values and strategy that had made them successful.
Opinion & Features
PERSPECTIVE

When companies lose their way

Judging by current trends, the vast majority of matcha in the future is going to end up in soft-serve ice-cream, chiffon cakes, mochi and macarons. It would be a waste if Japan tried to chase that low-end business, when the opportunities at the top of the market are so much more alluring.
Opinion & Features

The matcha craze needs more champagne

From personalised pre-event communications to interactive onsite experiences, each touchpoint is a chance to create meaningful, data-driven interactions that build a lasting impact well beyond the event.
Opinion & Features

Engaging fans beyond the finish line: Lessons from F1

For marketers and brand strategists, the takeaway is that misspellings like Froot Loops for "fruit loops" can work, but only when they make sense.
Opinion & Features

Misspelled names may give brands a Lyft – if the spelling is not too weird

Even though Labubu’s Google search and social media trends seem to have peaked in July, its manufacturer Pop Mart International’s shares continue to test record highs.
Opinion & Features

You should ask your teens for shopping and investing tips

US singer-songwriter, music producer and fashion designer Pharrell Williams at the Louis Vuitton women's Cruise 2026 show in France. Music is a useful complement to more traditional measures of brand buzz.
Opinion & Features

From Gucci to Rolex: The rise and fall of luxury in music

Lego is more like a childhood friend, one that depends on the trigger of nostalgia to cause a wave of warm feelings, says Baylor University's Claudio Alvarez.
Opinion & Features

On Lego, love and friendship

Boloni's new 5,000 square foot flagship showroom. The brand is targeting the high-end residential market.
Style & Travel
RETAIL

China lifestyle brands are landing in Singapore: Should incumbents be worried?  

Boloni's new experience centre showcases settings ranging from high-end residential bedrooms, living rooms, kitchens, and dining spaces to hospitality-led spaces.
Style & Travel
RETAIL

Of global ambitions, product differentiation and ‘honest pricing’: China’s lifestyle brands aim to conquer the world

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