Branding

Consumer behaviour across the region has diverged

The approach of hiding one’s ties to Beijing has run its course for the bigger players

Amid geopolitical fragmentation, the ongoing Gulf war adds urgency for the quartet to define itself

Legal expert says solution could involve limits on use of name

While we used to focus on writing for humans, we must now package content for AI too

‘Refounding’ is the process of rediscovering a firm’s essential character

Why Japan should up its game to protect its cultural capital. Its tea certainly counts as such

When fans no longer just watch but actively shape conversations and engagements, brands can learn much from the F1 Singapore Grand Prix

Catchy names do not always connect with consumers