The Business Times

Branding

Opinion & Features

Engaging fans beyond the finish line: Lessons from F1

For marketers and brand strategists, the takeaway is that misspellings like Froot Loops for "fruit loops" can work, but only when they make sense.
Opinion & Features

Misspelled names may give brands a Lyft – if the spelling is not too weird

Even though Labubu’s Google search and social media trends seem to have peaked in July, its manufacturer Pop Mart International’s shares continue to test record highs.
Opinion & Features

You should ask your teens for shopping and investing tips

US singer-songwriter, music producer and fashion designer Pharrell Williams at the Louis Vuitton women's Cruise 2026 show in France. Music is a useful complement to more traditional measures of brand buzz.
Opinion & Features

From Gucci to Rolex: The rise and fall of luxury in music

Lego is more like a childhood friend, one that depends on the trigger of nostalgia to cause a wave of warm feelings, says Baylor University's Claudio Alvarez.
Opinion & Features

On Lego, love and friendship

Boloni's new 5,000 square foot flagship showroom. The brand is targeting the high-end residential market.
Style & Travel
RETAIL

China lifestyle brands are landing in Singapore: Should incumbents be worried?  

Boloni's new experience centre showcases settings ranging from high-end residential bedrooms, living rooms, kitchens, and dining spaces to hospitality-led spaces.
Style & Travel
RETAIL

Of global ambitions, product differentiation and ‘honest pricing’: China’s lifestyle brands aim to conquer the world

Apple iPhone 16 smartphones are displayed at a store in London, Britain, October 6, 2024. REUTERS/Hollie Adams
Opinion & Features
THE BROAD VIEW

Companies neglect design at their own risk

CMG20240917-LimMS02/林明顺/Caifang/Office Workers Pictures [Plaza Singapura, Raffles Plaza] Tags: CBD workers, Office Workers
Leadership

To define who we are and our values, a personal brand identity is what matters

Over the past decade, the value of storytelling and entertainment has been undermined. We have built channels and platforms where content is entirely transactional, designed to deliver quick dopamine hits but easily forgotten.
Opinion & Features
THE BROAD VIEW

Brands should return to storytelling that makes us human

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