The Business Times

Lego

Consumer & Healthcare

Lego bets on Asia as sales hit record and market share climbs

Lego is more like a childhood friend, one that depends on the trigger of nostalgia to cause a wave of warm feelings, says Baylor University's Claudio Alvarez.
Opinion & Features

On Lego, love and friendship

After this strong year, Lego aims to keep a cool head in response to geopolitical uncertainties and Trump’s threat to impose tariffs on the European Union.
Consumer & Healthcare

Lego posts record profit, CEO shrugs off US tariff threat

The ASML Lego is only intended to be “a fun item for employees” in celebration of the manufacturer’s 40th anniversary.
Lifestyle

ASML sells ‘Lego’ model of most advanced chip machine to workers

Lego, which sells billions of plastic bricks annually, has tested over 600 different materials to develop a new material that would completely replace its oil-based brick by 2030, but with limited success.
Lifestyle

Lego to replace oil in its bricks with pricier renewable plastic

Lego needs to stay relevant for its users, which “are increasingly present digitally” to ensure they’ll continue to engage with the Lego brand decades down the line, CEO Niels B Christiansen said.
Consumer & Healthcare

Lego CEO wants to copy Fortnite success with more game deals

Lego owner, the Kirkbi group’s net income rose to 11.3 billion kroner (S$2.2 billion) in 2023.
Consumer & Healthcare

Lego billionaires’ cash pile grows as portfolio swings to profit

Lego has expanded its position as the world’s No 1 toymaker, growing consumer sales 4 per cent in 2023 when the overall market contracted about 7 per cent.
Consumer & Healthcare

Lego wins market share, overcoming rival’s Barbie movie launch

Kirkbi's assets have swelled to about 166 billion kroner, mainly driven by rising profits at Lego, which has grown to become the world’s largest toy company.
Companies & Markets

Lego heir sells 6.32 billion kroner of shares in toymaker’s family firm

Lego Fortnite is part of a larger strategy by Epic to create more virtual worlds where gamers can socialise and play.
Lifestyle

Lego Fortnite debuts as part of Epic Games’ expansion plans

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