Lego

Lego bets on Asia as sales hit record and market share climbs

The new Vietnam plant will serve as the backbone for growth in the broader Asia-Pacific region

Lego is more like a childhood friend, one that depends on the trigger of nostalgia to cause a wave of warm feelings, says Baylor University's Claudio Alvarez.

On Lego, love and friendship

Human relations are a useful way to think about brands

After this strong year, Lego aims to keep a cool head in response to geopolitical uncertainties and Trump’s threat to impose tariffs on the European Union.

Lego posts record profit, CEO shrugs off US tariff threat

Lego’s success stands out in an otherwise sluggish toy market, as consumer sales increased by 12%

The ASML Lego is only intended to be “a fun item for employees” in celebration of the manufacturer’s 40th anniversary.

ASML sells ‘Lego’ model of most advanced chip machine to workers

ASML Holding, the Dutch maker of the world’s most advanced chipmaking machines, was selling “Lego” replicas of its most prized product to employees.

Lego, which sells billions of plastic bricks annually, has tested over 600 different materials to develop a new material that would completely replace its oil-based brick by 2030, but with limited success.

Lego to replace oil in its bricks with pricier renewable plastic

TOYMAKER Lego said on Wednesday (Aug 28) it was on track to replace the fossil fuels used in making its signature bricks with more expensive renewable and recycled plastic by 2032 after signing deals ...

Lego needs to stay relevant for its users, which “are increasingly present digitally” to ensure they’ll continue to engage with the Lego brand decades down the line, CEO Niels B Christiansen said.

Lego CEO wants to copy Fortnite success with more game deals

LEGO is on the hunt for new digital partnerships, following the success of its Fortnite venture with Epic Games, which already reached 83 million people since the introduction, according to the toymak...

Lego owner, the Kirkbi group’s net income rose to 11.3 billion kroner (S$2.2 billion) in 2023.

Lego billionaires’ cash pile grows as portfolio swings to profit

THE billionaire owners of the Lego empire reported a 5.9 per cent rise in profits, helped by a turnaround in its investment portfolio.

Lego has expanded its position as the world’s No 1 toymaker, growing consumer sales 4 per cent in 2023 when the overall market contracted about 7 per cent.

Lego wins market share, overcoming rival’s Barbie movie launch

LEGO beat its biggest toymaker competitors last year, capturing market share even as its largest rival, Mattel, was buoyed by the Barbie movie.

Kirkbi's assets have swelled to about 166 billion kroner, mainly driven by rising profits at Lego, which has grown to become the world’s largest toy company.

Lego heir sells 6.32 billion kroner of shares in toymaker’s family firm

ONE of the billionaire heirs to the Lego family fortune has sold shares in the company that controls the Danish toymaker for about 6.32 billion kroner (S$1.2 billion).

Lego Fortnite is part of a larger strategy by Epic to create more virtual worlds where gamers can socialise and play.

Lego Fortnite debuts as part of Epic Games’ expansion plans

EPIC Games on Thursday (Dec 7) released Lego Fortnite, the first in a series of new titles from the closely held video-game giant as part of an effort to expand beyond its cartoonish shooting game fra...