Minor International

Minor in name, a powerhouse in reality: Thailand’s William Heinecke far from ready to call it a day

The 76-year-old billionaire chairman of a conglomerate with 90,000 employees remains hungry to learn

Founder and chairman of Minor International William Heinecke (left) kicked off the two-day Asia Future Summit with a discussion moderated by ST senior columnist Ravi Velloor.

Hospitality giant Minor not slowing down in Thailand despite instability, remains focused on Asia

Heinecke holds faith that given time, Thailand’s economy will recover its leading position within Asean

Minor’s hotels in southern Thailand got a boost from the third season of The White Lotus, the US series about the lavish escapades of the ultra-wealthy, much of which was filmed at four of its properties.

Thailand’s Minor International leans on Europe to weather domestic tourism slump

Europe accounts for 56% of revenue in Q1 2025 but this is expected to increase in the next two quarters during the region’s high season

Already one of Asia’s largest hospitality groups, Minor will aim to open one Anantara hotel – its flagship luxury brand – in the US by early next year, said the company’s founder Bill Heinecke.

Thai hotelier eyes US expansion to draw on ‘White Lotus’ craze

Minor’s so-called “White Lotus effect” is set to accelerate its growth amid a global tourism rebound, with Thailand and Europe – its key markets – driving the momentum

“Now, when people go away on a vacation, they want to come back looking more beautiful,” says William Heinecke, founder and chairman of Minor International.
TOPLINE

Minor International sees major opportunities in travel recovery

MINOR International was so named because its founder, William Heinecke, was just 17 years old – a minor, in legal terms – when he started the business.

CGS-CIMB's research team expects Thailand could see 7 million tourist arrivals in 2022 and 15 million in 2023, supported by the falling number of Covid-19 infections in Thailand as well as worldwide.

Thailand tourism sector likely to rebound from 2022 amid higher tourist arrivals

THE Thai tourism sector will likely rebound as tourist arrivals accelerate amid relaxed entry rules and easing Covid-19 cases, analysts said.

Micah Thamthai, the chief operating officer of Minor Lifestyle and real estate under Minor International, said the company is looking at partnering with local companies on its expansion plans.

Thailand’s Minor International keen on Asean expansion, with KL on its radar

The listed hospitality operator has also set its sights on opening properties in Jakarta and Manila, says COO Micah Tamthai.

Tycoon running 500 hotels says virus crisis is worst he's seen

Tycoon running 500 hotels says virus crisis is worst he's seen

[BANGKOK] Bill Heinecke thought he'd seen it all in a decades-long career running hotels: the Asian and global financial crises, SARS, and military coups in his adopted home, Thailand. But the current...

NH Hotel bidder says counteroffer from Hyatt has come too late

NH Hotel bidder says counteroffer from Hyatt has come too late

[MADRID] Hyatt Hotels' interest in acquiring NH Hotel Group has come too late to stop rival Minor International's own tender offer for the Spanish company, Dillip Rajakarier, chief operating officer o...

Shares in Thailand's Minor jump on debt financing plan for NH Hotel deal

Shares in Thailand's Minor jump on debt financing plan for NH Hotel deal

SHARES in Minor International Pcl surged on Wednesday after it said it would look to debt financing for its takeover bid for NH Hotels - a deal valuing the Spanish chain at up to 2.5 billion euros (S$...