sim wong hoo

Creative Technology's Zen line of MP3 players once enjoyed a strong foothold in Singapore and Asia.

Opinion & Features

COMMENTARY

Creative’s new CEO is no Sim Wong Hoo – but he shouldn’t strive to be

New chief Sim Li Ern’s main task is to convince investors that the company still has viable businesses

Sim Li Ern, 44, is a nephew of the late Sim Wong Hoo, Creative’s founding chairman and chief executive officer who died on Jan 4 this year. Above: Creative's Sxfi Air Bluetooth headphones.

Companies & Markets

Creative appoints Sim Li Ern as non-executive, non-independent director

HOMEGROWN electronics company Creative Technology announced on Monday (Sep 18) the appointment of Sim Li Ern as a non-executive, non-independent director.

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