Soft power

THE BROAD VIEW

‘Dear You’ should prompt a revaluation of culture

2026-07-17T23:00:00.000Z
RedNote's rapid growth in South-east Asia is shaping local shopping behaviours and driving the digital agency market's expansion in the region, says the writer.

What RedNote’s rise means for Beijing’s soft power in South-east Asia

2026-01-20T08:01:18.000Z
Graduating students at Harvard University. The US exports US$60 billion each year in education services to foreign students attending US universities – more than corn, wheat and soybeans exports combined.

Eroding US exceptionalism will impact world economy

2025-07-14T22:00:00.000Z
Last month Carlsberg, a Danish brewer that bottles Coca-Cola in its home country, noted that consumers there were boycotting the fizzy drink, opting for local alternatives such as Jolly Cola instead.

American brands have a new image problem

2025-05-21T21:00:00.000Z
While prior US presidents have violated aspects of the liberal order, Donald Trump is the first to reject the idea that soft power has any value in foreign policy.

The future of American soft power

2025-05-20T08:00:00.000Z
Zelensky’s prior experience as a TV actor has served him well. With his informal attire and constant communication with Western media and parliaments, he has succeeded in representing Ukraine as an attractive and heroic country.

Soft power after Ukraine

2022-05-04T07:44:21.000Z
Beijing needs to tackle its soft power deficit

Beijing needs to tackle its soft power deficit

2019-10-07T13:50:00.000Z
With US trade war brewing, China perceptions changing

With US trade war brewing, China perceptions changing

2018-03-26T13:50:00.000Z
China likely to wield more soft power in coming decades

China likely to wield more soft power in coming decades

2018-01-24T13:50:00.000Z
Hard power returns in international ties

Hard power returns in international ties

2015-01-13T13:50:00.000Z