Soft power

What RedNote’s rise means for Beijing’s soft power in South-east Asia

Graduating students at Harvard University. The US exports US$60 billion each year in education services to foreign students attending US universities – more than corn, wheat and soybeans exports combined.

Eroding US exceptionalism will impact world economy

Last month Carlsberg, a Danish brewer that bottles Coca-Cola in its home country, noted that consumers there were boycotting the fizzy drink, opting for local alternatives such as Jolly Cola instead.

American brands have a new image problem

While prior US presidents have violated aspects of the liberal order, Donald Trump is the first to reject the idea that soft power has any value in foreign policy.

The future of American soft power

Zelensky’s prior experience as a TV actor has served him well. With his informal attire and constant communication with Western media and parliaments, he has succeeded in representing Ukraine as an attractive and heroic country.

Soft power after Ukraine

Beijing needs to tackle its soft power deficit

Beijing needs to tackle its soft power deficit

With US trade war brewing, China perceptions changing

With US trade war brewing, China perceptions changing

China likely to wield more soft power in coming decades

China likely to wield more soft power in coming decades

Hard power returns in international ties

Hard power returns in international ties