The Business Times

Soft power

Opinion & Features

Eroding US exceptionalism will impact world economy

Last month Carlsberg, a Danish brewer that bottles Coca-Cola in its home country, noted that consumers there were boycotting the fizzy drink, opting for local alternatives such as Jolly Cola instead.
Opinion & Features

American brands have a new image problem

US President Donald Trump speaks before signing the "Take It Down Act" during a bill signing ceremony in the Rose Garden of the White House in Washington, DC, on May 19, 2025. The bipartisan legislation will criminalize the non-consenual publication of sexual imagery, including AI-generated deepfakes and "revenge porn." (Photo by Jim WATSON / AFP)
Opinion & Features

The future of American soft power

Zelensky’s prior experience as a TV actor has served him well. With his informal attire and constant communication with Western media and parliaments, he has succeeded in representing Ukraine as an attractive and heroic country.
Columns

Soft power after Ukraine

Beijing needs to tackle its soft power deficit
Columns

Beijing needs to tackle its soft power deficit

With US trade war brewing, China perceptions changing
Columns

With US trade war brewing, China perceptions changing

China likely to wield more soft power in coming decades
Columns

China likely to wield more soft power in coming decades

Hard power returns in international ties
Columns

Hard power returns in international ties

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