THINKING ALOUD
CEOs can take a leaf out of the playbook of World Cup coaches
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THE 2026 Fifa World Cup may not be traditional finance fare, but the sporting event of the summer has implications for the corporate world – a fact eagerly seized on by us business journalists.
There is the usual angle of the numbers behind the event: the billions of dollars that football association Fifa rakes in from the television rights, corporate sponsorships and ticket sales.
London-based market research firm Ampere Analysis estimates that revenue from sponsorship and media rights from 220 territories worldwide will likely be in the region of US$6 billion.
