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Media is transforming; journalism education needs to change too

A revamped approach will provide options and give students a career head start

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Chan Cheow Pong

Chan Cheow Pong

Published Mon, Jan 2, 2023 · 05:50 AM
    • To cultivate well-rounded talents, media and journalism programmes in schools will need to make a culture shift towards developing audience-centric, product thinking mindsets and digital product management capabilities in students.
    • To cultivate well-rounded talents, media and journalism programmes in schools will need to make a culture shift towards developing audience-centric, product thinking mindsets and digital product management capabilities in students. PHOTO: PIXABAY

    THE Business Times (BT)‘s audience team is undergoing a rebuild to replace colleagues who have moved on to seek new challenges.

    Sifting through the resumes sent in response to one of our job advertisements, it became increasingly clear to me that it wouldn’t be an easy task to find a suitable candidate to fill the position.

    One of the reasons is likely that audience-related roles in a digital newsroom are still not well understood by people, both inside and outside of it.

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