Unwilling to pay for news? We hope to change your mind

WHAT people want to read and what they are willing to pay for are two very different things.

Discerning between the two is the key to finding the right balance between attaining meaningful audience reach, and achieving financial sustainability over time. And locating the sweet spot is now more important than ever given SPH Media’s public mission to become a successful subscription-first business while serving the wider public interest.

Reader revenue is on the rise for the news industry globally, but subscription trends are not particularly encouraging.