Lazada与Shopee加大联盟营销投入，以在东南亚市场与TikTok Shop竞争
这也正值电商行业日趋成熟，竞争焦点正从规模竞赛上转移。
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本文由AI辅助翻译
【新加坡】为了抵御TikTok Shop日益激烈的竞争并降低获客成本，Lazada和Shopee等东南亚电商平台正加大对联盟营销计划的投入。
咨询公司Momentum Works的数据显示，TikTok Shop曾是电商领域的挑战者，如今其排名迅速攀升，按商品交易总额计算，2025年在东南亚市场位居第二。
除新加坡外，TikTok Shop在该地区所有市场中均排名第二。在新加坡，Lazada的排名仍领先于TikTok Shop，但落后于Shopee。
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