The Business Times
business-time-50
SUBSCRIBERS

新加坡押注K-pop软实力，寻求长期旅游与品牌收益

即将举行的BTS演唱会预计将提振旅游业，但其经济影响可能不及Taylor Swift“时代巡回演唱会”的效果

google-preferred-sourceAdd BT as a preferred source
Tan Nai Lun

Tan Nai Lun

Published Fri, Feb 6, 2026 · 12:00 PM
    • BTS将于12月在新加坡举行为期四晚的演出，使新加坡成为该男子组合在东南亚地区停留时间最长的一站。
    • BTS将于12月在新加坡举行为期四晚的演出，使新加坡成为该男子组合在东南亚地区停留时间最长的一站。 图片来源：EPA

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    本文由AI辅助翻译

    查看原文

    【新加坡】从独家演唱会协议、旅游目的地合作到设立韩国流行音乐（K-pop）培训学院——新加坡正大举押注韩国流行文化，以此作为提振旅游业并巩固其区域娱乐中心地位的长期战略之一。

    观察人士表示，新加坡并非将K-pop视为直接的旅游收入来源，而是利用“韩流”来强化其体验经济和品牌吸引力，同时从下游的旅游消费中获益。

    南洋理工大学 (NTU) 市场营销学高级讲师Wong King Yin表示，K-pop巩固了新加坡作为一个充满活力的生活服务产业群和娱乐中心的地位。

    Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

    此翻译对您是否有帮助？

    K-popSingapore tourismSingapore Tourism BoardConcertsBTS

    Copyright SPH Media. All rights reserved.

    Reuse this contentFeedback

    TRENDING NOW

    Air India has been one of the foreign carriers most affected by the outbreak of hostilities in the Middle East.

    Air India asks Tata, Singapore Airlines for funds after US$2.4 billion loss

    In this economy, the smartest bets might no longer be sitting an ocean away, but are waiting right here at home.

    ‘Boring’ is the new black: The stars are aligning for a Singapore stock market revival

    Malaysia Madani, or Civil Malaysia, is Prime Minister Anwar Ibrahim's slogan encapsulating positive values (such as humanity and strong governance) that would shape policy direction. But the "corporate mafia" claims have now cast the spotlight on governance credibility.

    From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?

    Chinese Foreign Minister Wang Yi stopped short of explicitly naming the US or Israel as aggressors, a telling omission from a country that otherwise speaks with little diplomatic timidity.

    Beijing’s calculated silence on the Iran war 

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More