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新加坡押注K-pop软实力，寻求长期旅游与品牌收益

即将举行的BTS演唱会预计将提振旅游业，但其经济影响可能不及Taylor Swift“时代巡回演唱会”的效果

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Tan Nai Lun

Tan Nai Lun

Published Fri, Feb 6, 2026 · 12:00 PM
    • BTS将于12月在新加坡举行为期四晚的演出，使新加坡成为该男子组合在东南亚地区停留时间最长的一站。
    • BTS将于12月在新加坡举行为期四晚的演出，使新加坡成为该男子组合在东南亚地区停留时间最长的一站。 图片来源：EPA

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    【新加坡】从独家演唱会协议、旅游目的地合作到设立韩国流行音乐（K-pop）培训学院——新加坡正大举押注韩国流行文化，以此作为提振旅游业并巩固其区域娱乐中心地位的长期战略之一。

    观察人士表示，新加坡并非将K-pop视为直接的旅游收入来源，而是利用“韩流”来强化其体验经济和品牌吸引力，同时从下游的旅游消费中获益。

    南洋理工大学 (NTU) 市场营销学高级讲师Wong King Yin表示，K-pop巩固了新加坡作为一个充满活力的生活服务产业群和娱乐中心的地位。

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    K-popSingapore tourismSingapore Tourism BoardConcertsBTS

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