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抹茶热潮需要更多“香槟”

为何日本应加强保护其文化资本，而茶文化正是其中重要一环。

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    • 从目前趋势来看，未来绝大多数的抹茶将被用于制作软冰淇淋、戚风蛋糕、麻糬和马卡龙。如果日本试图追逐这些低端业务，将是一种浪费，因为高端市场的机会要诱人得多。
    • 从目前趋势来看，未来绝大多数的抹茶将被用于制作软冰淇淋、戚风蛋糕、麻糬和马卡龙。如果日本试图追逐这些低端业务，将是一种浪费，因为高端市场的机会要诱人得多。 照片：PIXABAY

    David Fickling

    Published Sat, Nov 8, 2025 · 01:15 PM

    本文由AI辅助翻译

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    如果你认为把煤卖到纽卡斯尔或把冰卖给因纽特人是多此一举，那么向日本销售抹茶又当如何？

    这正是中国希望做的事情。作为全球最大的茶叶生产国，中国在全球热潮中看到了商机——人们正将风味浓郁的日本抹茶粉添加到从拿铁、饼干到芝士蛋糕和奇巧巧克力棒等各种产品中。

    日本公共广播机构NHK上月参观了中国贵州省的一家工厂，该工厂每年生产2000吨抹茶，几乎是日本年产量的一半。从某些指标来看，中国已经是更大的生产国：2020年，中国加工了约3966吨抹茶，在一个价值45亿美元的市场中，占所售茶叶的一半以上。

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