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世界杯决赛赛场上，国际足联愈发“美式”

这家足球协会正在从眼球经济中榨取更多收入

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    • 周日的决赛上演了本届杯赛首个“超级碗”式的中场秀，由 BTS（上图）、Madonna 和 Shakira 等巨星领衔表演。
    • 周日的决赛上演了本届杯赛首个“超级碗”式的中场秀，由 BTS（上图）、Madonna 和 Shakira 等巨星领衔表演。 图片来源：路透社

    Adam Minter

    Published Mon, Jul 20, 2026 · 06:47 PM

    本文由AI辅助翻译

    查看原文

    世界杯本应改变美国。数十年来，这曾是普遍共识。当时的想法是，向美国人展示最高水平的足球赛事，这个沉迷于自己橄榄球的国家或许终将拥抱这项世界第一运动。

    然而，事实却是美国改变了世界杯。

    周日（7月19日，新加坡时间周一凌晨），西班牙以1比0险胜阿根廷，为这场日益受到美国体育商业模式影响的杯赛画上了句号——而这或许正是这项赛事作为一门生意实现增长所需要的。

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