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从直落亚逸的一家咖啡馆到曼谷的12家分店，Sarnies押注泰国市场实现增长

该集团的策略是租下整栋多层店屋，在同一屋檐下经营多种餐饮概念。

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Paige Lim

Paige Lim

Published Wed, Jul 15, 2026 · 11:00 AM
    • 联合创始人Eric Chan（左）和Benjamin Lee决定将Sarnies的扩张重心放在泰国，如今泰国市场贡献了集团总收入的80%。
    • 联合创始人Eric Chan（左）和Benjamin Lee决定将Sarnies的扩张重心放在泰国，如今泰国市场贡献了集团总收入的80%。 摄影：TAY CHU YI，《商业时报》

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    【新加坡】在日益严峻的餐饮业环境下，新加坡本土咖啡馆运营商Sarnies仍在持续扩张——但并非在本土，而是在泰国。如今，它在曼谷已拥有12家分店，涵盖多种餐饮概念。

    Sarnies由Benjamin Lee和Eric Chan联合创办，于2011年在直落亚逸街（Telok Ayer Street）开设了第一家咖啡馆。作为新加坡新兴咖啡馆市场的早期入局者，它凭借其澳式早午餐和精品咖啡迅速赢得了一批忠实顾客。

    然而，从一开始，这两位创始人就立志于打造一个更大的商业版图。

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