Shopee、Lazada布局AI购物助手，残酷价格战是否一触即发？
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Published Fri, Dec 26, 2025 · 02:40 PM
本文由AI辅助翻译
在这个假日季依靠人工智能（AI）来挑选礼物可能还为时过早，但随着OpenAI、Perplexity、Google和Amazon竞相开发自己的AI购物助手，电商行业向这一领域的转型似乎已不可避免。
目前东南亚还没有完全成熟的AI购物助手，但各大公司已在为此奠定基础。
Shopee自今年年初以来一直与OpenAI合作，探索如何在其平台上应用AI助手。与此同时，Lazada声称其AI聊天机器人Lazzie已经帮助提升了销售额。
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