[FRANKFURT] German sportswear maker Adidas wants to increase its US market share to around 15-20 per cent from levels that are now "significantly lower", its chief financial officer said...

WHEN Sami Khedira suits up to defend Germany's World Cup title in Russia next summer, his jersey will bear the three-bar logo of Adidas, which sponsors the team. But look at Khedira's feet...

[FRANKFURT] When Sami Khedira suits up to defend Germany's World Cup title in Russia next summer, his jersey will bear the three-bar logo of Adidas AG, which sponsors the team. But look at...

THE BROAD VIEW

IN 1967, the company that would become the world-famous shoe brand Nike needed an identity for its new, state-of-the-art running shoe.

[PARIS] US sportswear giant Nike used a loophole in Dutch fiscal law to reduce its tax rate in Europe to just two per cent, according to reporting Monday on the leaked Paradise Papers.

[NEW YORK] Nike shares declined early Wednesday after the company squelched any hope of a quick turnaround at its ailing domestic operations.

[BENGALURU] Nike Inc posted its slowest quarterly sales growth in nearly seven years in the face of intensifying competition from Adidas AG and said it expects a further drop in revenue from North...

[NEW YORK] Nike reached an agreement to sell a limited number of items directly on Amazon, executives said Thursday, in a sign of the growing importance of the e-commerce platform.

PHIL Knight, co-founder of Nike Inc, was so enamoured with a young Tiger Woods that the company began recruiting him three years before signing him to an endorsement deal at 20.

AMAZON.COM Inc will begin selling Nike shoes directly through a brand-registry programme designed to keep counterfeit goods off the site, according to a person familiar with the situation.