Nike

As the company’s challenges deepen, questions have swirled about whether Nike will keep it in the fold

BT rounds up recent moves by major companies to pare their workforce in 2026

Its shares have lost more than half their value in the last three years

The company’s stock has lost about 17 per cent of its value in the last 12 months

Insiders say top-down decision-making limits responsiveness to local market needs

Hill’s rebuilding efforts come at a delicate time in the sneaker world

The brand is struggling under Nike CEO Elliott Hill

Puma fills gap for Anta’s global mass market expansion

The sportswear brand has undergone several rounds of layoffs in recent years