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Pickleball

An overhead view of a PPA Tour Asia match at the Malaysia Cup in Kuala Lumpur last year. Weekend tickets for this month’s Singapore Open are already sold out.

THE FINISH LINE

More than brand exposure: Why pickleball makes sense for corporate sponsors

The sport creates opportunities for networking and experiential marketing, says Leapmotor Singapore Open’s Adrian Tan

While golf has historically been the premier networking sport, pickleball is emerging as a fresh alternative as corporates and business people warm to its social, fast-paced nature.

BRUNCH

From fairways to courts: Is pickleball the new golf?

More companies and entrepreneurs are turning to the racquet sport for client engagement and networking

THRIVE NEWSLETTER

Pickleball is the new golf

[SINGAPORE] Mitra Sachi doesn’t always pitch his proposals in the boardroom. Neither does he have to schedule formal sit-down meetings at work.

This is an AI-generated image of what the Epic World Championship at the Kallang Tennis Hub could look like when the event takes place from April 30 to May 3.

Global brands throw weight behind Singapore’s first amateur pickleball world championship

The likes of Coca-Cola, Stellantis and Genting Dream Cruise are on board for the Apr 30 to May 3 event

All matches will be played in the doubles format, and teams may be formed in any gender combination – two males, two females, or a mixed pair.

Inaugural OCBC-Great Eastern Pickleball Open in October expected to draw 1,600 players

There will be 24 workshops for beginners to hone their skills in the lead-up to the tournament

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