The Business Times

Social media influencers

Companies & Markets

Influencers agree the ‘not financial advice’ disclaimer is insufficient, as MAS issues warnings to five content creators

Seek financial advice only from registered influencers. Verify their representative number and credentials to ensure they are authorised to provide investment recommendations.
Wealth & Investing
INSIGHTS FROM CFA SOCIETY SINGAPORE

Clicks and credibility

TikTok’s algorithm is one of the main driving forces behind US government efforts to force its Chinese owner, ByteDance, to relinquish control of its international operations.
Global Enterprise

China suppliers mock tariffs with Nike, Lululemon deals on TikTok

IShowSpeed (centre), whose real name is Darren Watkins Jr, live-streams regularly to his 38.4 million YouTube subscribers, often for hours at a time.
Lifestyle

YouTube star IShowSpeed woos US consumers with futuristic China tech

In both existing and new videos, as well as livestreams, YouTube content creators can tag products listed on Shopee.
Singapore

Singapore Shopee sellers can tap YouTubers for marketing in new affiliate scheme

MrBeast has spent the past few years leveraging his fame on YouTube and other social platforms to build businesses that have nothing to do with media.
Lifestyle

YouTube’s biggest star MrBeast makes more money from chocolate than videos

MrBeast is best known for his work on YouTube, where he posts videos of large-scale challenges and giveaways that generate hundreds of millions of views.
Lifestyle

YouTube star MrBeast is raising money at a US$5 billion valuation

This marks a new normal for press briefings at the White House, long the preserve of mainstream outlets.
International

Podcaster debut marks new era for White House press room

TikTok’s 170 million US users have been especially responsive to the beauty industry.
Lifestyle

Beauty industry hooked on TikTok braces for an uncertain future

Tjin Lee wears a red knitted top, black wool trousers and Escale watch. John Lim wears a cream cotton T-shirt, black wool double-breasted suit and Escale watch. All by Louis Vuitton.
Style & Travel
CHRISTMAS IN STYLE

Christmas with Tjin Lee: Of family, friends and Dirty Santas 

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