Social media influencers
Influencers agree the ‘not financial advice’ disclaimer is insufficient, as MAS issues warnings to five content creators
But they say MAS guidelines will make them more careful about the clients they choose to work with
Clicks and credibility
Understanding finfluencers’ role in investment decisions
China suppliers mock tariffs with Nike, Lululemon deals on TikTok
Other Chinese social media apps such as Xiaohongshu, or Red Note, have also gained popularity among young US users
YouTube star IShowSpeed woos US consumers with futuristic China tech
Viewers online have commented on how Chinese technology is on “another level” and underrated, with some remarking how backward the US seems to be
Singapore Shopee sellers can tap YouTubers for marketing in new affiliate scheme
YouTube intends to collaborate with more brands, platforms in the future
YouTube’s biggest star MrBeast makes more money from chocolate than videos
Beast Industries, is majority owner of Feastables, a chocolate business that generated sales of about US$250 million last year and a profit of more than US$20 million
YouTube star MrBeast is raising money at a US$5 billion valuation
The online star is raising money to fund a holding company that owns all or part of several businesses
Podcaster debut marks new era for White House press room
Are the mainstream media “out of touch with Americans?“
Beauty industry hooked on TikTok braces for an uncertain future
TikTok has been a top e-commerce platform for beauty companies
Christmas with Tjin Lee: Of family, friends and Dirty Santas
For the entrepreneur and socialite, the year-end is a time for reflecting and connecting with loved ones
