Social media influencers

THE BROAD VIEW

Beyond the ‘Sephora kids’: why Asia’s beauty boom might hit a wall

The dedicated tribe of online influencers who helped build Trump’s 2024 Maga coalition are now loudly attacking the war with a mix of isolationist and anti-Israel themes.
NEWS ANALYSIS

Trump faces Maga backlash as online influencers shape the Iran war narrative

Dubai’s appeal is that it is a safe, modern and prosperous oasis, a gleaming corner of stability in a turbulent region. The Iran conflict threatens this.
THINKING ALOUD

Who says influencers contribute nothing to society?

On Sep 25, MAS sent advisory letters – which do not carry penalties – to five content creators who may have provided financial advice without a licence.

Influencers agree the ‘not financial advice’ disclaimer is insufficient, as MAS issues warnings to five content creators

Seek financial advice only from registered influencers. Verify their representative number and credentials to ensure they are authorised to provide investment recommendations.
INSIGHTS FROM CFA SOCIETY SINGAPORE

Clicks and credibility

TikTok’s algorithm is one of the main driving forces behind US government efforts to force its Chinese owner, ByteDance, to relinquish control of its international operations.

China suppliers mock tariffs with Nike, Lululemon deals on TikTok

IShowSpeed (centre),  whose real name is Darren Watkins Jr, live-streams regularly to his 38.4 million YouTube subscribers, often for hours at a time.

YouTube star IShowSpeed woos US consumers with futuristic China tech

At the launch of the YouTube Shopping Affiliate Programme were (from left) Geraldine Ho, head of marketing for Shopee Singapore; Chua Kel Jin, director of Shopee Singapore; Ajay Vidyasagar, regional director of YouTube Apac; Mongchin Yeoh, social media influencer and YouTuber; and Niclas Hildebrand, vice-president of consumer products of Zenyum.

Singapore Shopee sellers can tap YouTubers for marketing in new affiliate scheme

MrBeast has spent the past few years leveraging his fame on YouTube and other social platforms to build businesses that have nothing to do with media.

YouTube’s biggest star MrBeast makes more money from chocolate than videos

MrBeast is best known for his work on YouTube, where he posts videos of large-scale challenges and giveaways that generate hundreds of millions of views.

YouTube star MrBeast is raising money at a US$5 billion valuation