Swatch Group

Company says launch chaos affected about 20 of 220 global stores

While the collaboration is risky for Audemars, there is far more at stake for Swatch

It now faces disruption in the Middle East, which UBS analysts estimate account for about 9% of sales in 2025

The Swiss watchmaker describes the report’s conclusions and the rankings of watch brands as ‘questionable’

The biggest driver of any resurgence will be Chinese consumers

Critics say it needs to innovate more, streamline brands

The sales decline in China, Hong Kong, and Macau is lower in the second half

[MILAN] The Italian competition authority said on Tuesday it had opened two investigations into Swiss watchmaker Swatch and Japan’s Citizen Watch.

The criticism over the advert is the latest setback for the watchmaker whose shares have fallen by more than half since early 2023 and now faces a 39% tariff on its exports to the US