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在东南亚，即时电商能否成为外卖平台的关键增长动力？

这种模式能提高骑手利用率，并可能催化订阅服务的发展

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Benjamin Cher

Benjamin Cher

Published Mon, Feb 2, 2026 · 05:00 PM
    • 即时电商让外卖平台能在午餐和晚餐高峰时段之外，为骑手提供更多的工作机会。
    • 即时电商让外卖平台能在午餐和晚餐高峰时段之外，为骑手提供更多的工作机会。 图片来源：《商业时报》资料图

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    【新加坡】随着外卖平台寻求改善单位经济效益，即时电商在新加坡正不断演变。消费者的购物行为也正从最后一刻的补货订单，转向规模更大、有计划的杂货采购。

    即时电商指的是在一小时或更短时间内完成商品和服务的配送。

    在foodpanda平台上，自2023年以来，新加坡购物者的月度下单频率增加了7%。在2024年至2025年期间，消费者每个订单购买的商品数量也增加了8%。

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