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THINKING ALOUD

企业总裁可借鉴世界杯教练的策略手册

股东似乎比体育迷更有耐心

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Lee Su Shyan

Lee Su Shyan

Published Wed, Jul 8, 2026 · 07:00 AM
    • 一份报告称，教练和首席执行官面临着类似的挑战——例如，在管理团队构成方面。
    • 一份报告称，教练和首席执行官面临着类似的挑战——例如，在管理团队构成方面。 图片来源：REUTERS

    本文由AI辅助翻译

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    2026年国际足联世界杯（Fifa World Cup）或许不是传统的财经话题，但这场夏季体育盛事对企业界却有着深远影响——我们这些商业记者也敏锐地抓住了这一点。

    首先是从赛事背后的数字这一常见角度来看：国际足联（Fifa）从电视转播权、企业赞助和门票销售中赚取了数十亿美元。 

    总部位于伦敦的市场研究公司 Ampere Analysis 估计，来自全球220个地区的赞助和媒体版权收入可能在60亿美元左右。 

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