[BERLIN] German sportswear firm Adidas reported better-than-expected first-quarter net profit on Thursday as sales grew rapidly in China and North America, although its Reebok business continued to...

FOR February's NBA All-Star Weekend in Los Angeles, Adidas rented space at 747 Warehouse Street. Over the course of two days, tens of thousands of people wandered through the venue - which had a...

[LOS ANGELES] For February's NBA All-Star Weekend in Los Angeles, Adidas rented space at 747 Warehouse St. Over the course of two days, tens of thousands of people wandered through the venue -...

ADIDAS sent a message to investors who had feared a hard landing for the company's growth story: There's plenty of life left in those old sneakers...

In Chinese mythology, the Dragon, Phoenix, Tiger and Turtle represent the four celestial beasts that guard our planet and keep the world peaceful.

COMMENTARY

THE world's biggest shoemaker risks scoring an own goal. ...

[FRANKFURT] German sportswear maker Adidas wants to increase its US market share to around 15-20 per cent from levels that are now "significantly lower", its chief financial officer said...

WHEN Sami Khedira suits up to defend Germany's World Cup title in Russia next summer, his jersey will bear the three-bar logo of Adidas, which sponsors the team. But look at Khedira's feet...

[FRANKFURT] When Sami Khedira suits up to defend Germany's World Cup title in Russia next summer, his jersey will bear the three-bar logo of Adidas AG, which sponsors the team. But look at...

THE BROAD VIEW

IN 1967, the company that would become the world-famous shoe brand Nike needed an identity for its new, state-of-the-art running shoe.