Adidas

Adidas sees 120-million-euro Trump tariff hit

[FRANKFURT] German sportswear giant Adidas said Wednesday (Oct 29) that it expected US President Donald Trump’s tariff blitz to cost it 120 million euros (S$180.7 million) for the year.

Some of the world’s biggest companies have warned for months, since US Donald Trump’s April 2 “Liberation Day” tariff announcements, that they would be squeezed by hefty duties.

Consumer companies confront tariff pricing dilemma

FROM toys to sneakers and diapers, consumer goods are the focus of a range of company strategies to blunt the impact of US tariffs - depending on the size of their customers’ wallets.

The company did not indicate whether it would pass on these costs to consumers and expressed concern that rising prices overall could dampen demand.

Adidas reports hit from US tariffs

But it reported second-quarter net profit at 369 million euros, up from 190 million a year earlier

Tariffs continue to loom over the outlook for sportswear giants, raising costs as they adjust supply chains.

Adidas, Puma eye running shoe revival as tariff threats loom

Reviving demand is seen as critical for the companies, whose share prices have been battered in recent months, to cushion the impacts of potential US levies on key supply hubs 

The Puma spikes worn by Sam Atkin (Great Britain), left, and the Adidas spikes worn by George Mills (Great Britain) seen during the 5,000m race at the Grand Slam Track Miami at Ansin Sports Complex, Florida. The planned series will delve into one of the most fascinating fraternal blow-ups in corporate history.

Adidas, Puma family feud to be turned into TV series

Hollywood-based film producer No Fat Ego is backing the project, which has the blessing of the family behind the Adidas empire

The letter is signed by companies including Nike, Under Armour, Puma and the US subsidiary of Adidas. 

Nike, Adidas call on Trump to exempt footwear from tariffs

[NEW YORK] A trade association representing footwear producers has asked the Trump administration to consider tariff exemptions for its products, saying the levies will drive up the cost of shoes in t...

Adidas warns US tariffs may raise prices across all products, but impact on demand unclear.

Adidas holds back on profit upgrade due to tariff uncertainty

Unexpected US tariffs on Vietnam, Indonesia blindside sportswear brands reliant on regional manufacturing

The Adidas Samba has been the hottest sneaker for the past couple of years.

Nike Killshot is the next Adidas Samba

The American sportswear company needs something to cushion the blow from clearing out old models. But rival Adidas won’t give it an easy ride.

The reduction in the headcount will affect staff at Adidas’s headquarters in Herzogenaurach and will progress on a voluntary basis, CEO Bjorn Gulden says.

Adidas to cut 500 jobs, says Yeezy trainers are history

GERMAN sportswear giant Adidas said on Wednesday (Mar 5) it will cut up to 500 jobs as it looks to continue its revival and turn the page on a messy split with US rapper Kanye West.

Adidas sales grew by 15 per cent in North America, a key battleground in its attempt to take market share from bigger rival Nike. Revenues were up 25 per cent in Europe, 31 per cent in Latin America, and 16 per cent in Greater China in the quarter.

Adidas sees growth at high single-digit rate in 2025

It expects annual revenues to increase at a high single-digit rate in currency-neutral terms, lower than the 12 per cent growth it delivered last year