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Adidas

International

Adidas reports Q1 operating profit above expectations

Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record.
International

Adidas gets running lift from two sub-2 hour marathons

From left: BYD Singapore managing director James Ng, event director Shalindran Sathiyanesan, adidas Singapore managing director Chen Rui Yuan, and Sport Singapore deputy chief of industry development group Dean Tan at the National Stadium on Mar 17.
Lifestyle

BYD, adidas on board as new sponsors of Singapore’s national marathon in December

Currency-neutral revenues were expected to increase at a high-single-digit rate in 2026, adding another 2 billion euros in revenue.
Companies & Markets

Adidas expects operating profit to rise to 2.3b euros in 2026

As of 2025, Anta commanded 23% of China’s sportswear market, surpassing both Nike and Adidas.
Global Enterprise

With Puma stake, China’s Anta seeks to enter the arena with Nike and Adidas

The buyback programme will start in February, and be financed through Adidas' cash flow this year.
Companies & Markets

Adidas plans 1-billion-euro share buyback after profits jump

BOA analysts predict a return to single-digit sales growth this year for Adidas, adding that Nike's turnaround is a potential threat.
International

Adidas gets rare ‘sell’ as Bank of America sees slowing growth

Adidas is investing heavily into US college sports in a bid to catch up with rival and industry leader Nike.
Companies & Markets

Adidas sees 120-million-euro Trump tariff hit

Some of the world’s biggest companies have warned for months, since US Donald Trump’s April 2 “Liberation Day” tariff announcements, that they would be squeezed by hefty duties.
Global Enterprise

Consumer companies confront tariff pricing dilemma

The company did not indicate whether it would pass on these costs to consumers and expressed concern that rising prices overall could dampen demand.
Companies & Markets

Adidas reports hit from US tariffs

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