fifa
Lenovo has handed Fifa an AI gold mine, but monetising fandom is a tough sell
Football’s world governing body promises mass personalisation at the World Cup, but experts say poor execution could trigger fan backlash
Iranian FA says will meet Fifa to seek World Cup assurances in next few days
Canada is co-hosting the Jun 11 to Jul 19 World Cup with the US and Mexico
Help wanted: Fox Sports hiring ‘World Cup Watcher’ for US$50,000
The chosen fan will be required to watch every minute of the matches on Fox One
Fifa faces World Cup broadcast crisis as India’s Reliance offers US$20 million, China deal unannounced
The 2026 tournament kicks off on Jun 11, leaving barely five weeks for a deal to be finalised
Fifa set to increase 2026 World Cup prize money
The tournament runs from Jun 11 to Jul 19 in the US, Mexico and Canada
Iran negotiating with Fifa to move World Cup games to Mexico from US: Iran federation chief
The global showpiece is due to kick off on Jun 11 in the US, Canada and Mexico
Iran cannot participate in World Cup, sports minister says
Trump welcomed Iran’s participation, says Fifa president
World Cup ‘too big’ to be postponed by Middle East conflict: Fifa COO
Iran is scheduled to play Belgium, New Zealand and Egypt in Group G
Fifa optimistic amid chaos 100 days out from World Cup
Travellers from Iran have already been barred from entering the US under a ban by the Trump administration last year
World Cup ticket frenzy unfolds amid global unrest
Ticket sales oversubscribed over 30 times, nearly two million sold
