fifa
Remembering the 1994 World Cup, when tickets cost US$25
Football was so new to the US then, it was dubbed the sport’s ‘final frontier’
Lenovo’s 3D scans were made for the Fifa World Cup, but true value may lie in video games
Its AI chatbot will launch with an empty playbook, but its scans could yield a multibillion-dollar IP pipeline
Football frenzy: The Beautiful Game descends on North America
The first Fifa World Cup to take place in three host nations could add US$40.9 billion to global GDP
Lenovo has handed Fifa an AI gold mine, but monetising fandom is a tough sell
Football’s world governing body promises mass personalisation at the World Cup, but experts say poor execution could trigger fan backlash
Iranian FA says will meet Fifa to seek World Cup assurances in next few days
Canada is co-hosting the Jun 11 to Jul 19 World Cup with the US and Mexico
Help wanted: Fox Sports hiring ‘World Cup Watcher’ for US$50,000
The chosen fan will be required to watch every minute of the matches on Fox One
Fifa faces World Cup broadcast crisis as India’s Reliance offers US$20 million, China deal unannounced
The 2026 tournament kicks off on Jun 11, leaving barely five weeks for a deal to be finalised
Fifa set to increase 2026 World Cup prize money
The tournament runs from Jun 11 to Jul 19 in the US, Mexico and Canada
Iran negotiating with Fifa to move World Cup games to Mexico from US: Iran federation chief
The global showpiece is due to kick off on Jun 11 in the US, Canada and Mexico
Iran cannot participate in World Cup, sports minister says
Trump welcomed Iran’s participation, says Fifa president
