fifa

THE FINISH LINE

Surprises and goals galore: A dazzling World Cup that’s worth staying up for

With the World Cup under way, social media has been flooded with posts from fans visiting the US for the first time and discovering something positive.

How a warm World Cup welcome is endearing the US to football fans

If anybody still doubted that football is not a moral beacon but essentially a giant enterprise – the very business of passion – they need only to look at this expanded version of the World Cup.

Perhaps Fifa was right about the World Cup ticket pricing after all

Spain might be the current favourite in betting markets, but the Netherlands is the 2026 pick of a World Cup forecasting model designed by Joachim Klement.
COMMENTARY

What the World Cup can tell us about finance

Fifa projects that the World Cup could inject more than US$40 billion to global GDP, despite the significant challenges lying ahead.
THE BROAD VIEW

Economic boost from 2026 Fifa World Cup may not live up to the hype

Fifa president Gianni Infantino's amity with US President Donald Trump has him defending his way of operating in what is supposed to be a politically neutral position.

A years-long effort to woo Trump culminates with the World Cup

The AT&T Stadium in Texas. Today, much like in 1994, doubts are rampant about whether the World Cup will be a success.

Remembering the 1994 World Cup, when tickets cost US$25

Industry insiders say Lenovo’s data-gathering operation on the pitch could provide the necessary asset library to monetise a lucrative video games market.

Lenovo’s 3D scans were made for the Fifa World Cup, but true value may lie in video games

The World Cup will kick off after more than 900 qualifying matches involving 206 nations were held over 30 months.
BRUNCH

Football frenzy: The Beautiful Game descends on North America

Lenovo's technology, slated for the World Cup’s 16 stadiums across the US, Canada and Mexico, leans heavily on operations and officiating.

Lenovo has handed Fifa an AI gold mine, but monetising fandom is a tough sell