Pop Mart

Sales of non-Labubu items account for about 50% of total revenue in the US this year

Its sales in the US dropped 42 per cent year on year in April after a 45 per cent decline in March

Still, the cooldown matters because America has become the toymaker’s most important overseas market

The company’s Labubu-led Monsters series accounted for about 40 per cent of total revenue last year, up from 23 per cent in 2024

The buyback helped stabilise sentiment on Friday, with shares rising as much as 4.1 per cent

The company is pushing to diversify its intellectual property portfolio and sustain momentum through new releases

The company is currently showcasing The Monsters as part of a global tour to mark the characters’ 10th anniversary

The company has also funnelled more resources into characters seen as having breakout potential, particularly Twinkle Twinkle

Pop Mart has opened at least six stores across the city-state