The Business Times

Advertising/marketing

Companies & Markets

‘Thoroughbred over unicorns’: How SGAG parent Hepmil went from seed to sale

Friends since their junior college days, Mr Karl Mak (left) and Mr Adrian Ang co-founded Hepmil Media, which wants to “make everyone’s day a better one” through its entertaining content. [Lunch With Sumiko]
Companies & Markets

SGAG parent company Hepmil sold to French Publicis Groupe for undisclosed sum

Pop Mart has also captured grown-ups – fashionistas playfully pairing Labubus with their designer handbags and working mothers gifting to appease their overworked school children.
Opinion & Features

Sorry, Pop Mart, Labubu is just not Lego or Pokemon

Consumers dislike egregious attempts to manipulate them into buying things.
Opinion & Features
THE BROAD VIEW

Why bosses need to wake up to dark patterns

Meta's move to pick Google’s AI over its own in-house models underscores the issues the company has had with scaling AI technology, despite the billions of dollars it has spent on research, infrastructure and talent.
Telcos, Media & Tech

Meta in talks to use Google’s Gemini to improve ad business, The Information reports

San Francisco 49ers middle linebacker Fred Warner. Netflix's growing push into live sports has given the platform new opportunities to attract sponsorship and advertising from global brands seeking large viewership.
Consumer & Healthcare

Netflix signs co-marketing deal with AB InBev to promote TV shows and beer

US President Donald Trump has previously used so-called 301 probes to target imports from Brazil over its prosecution of former president Jair Bolsonaro.
International

Trump threatens trade actions after EU fines Google over ads

S4 Capital is seeing more outbound work from South Korea and China, said Sir Martin Sorrell, executive chairman.
Companies & Markets

AI driving efficiency up and costs down at creative agencies: advertising mogul Martin Sorrell

Shein had amassed “massive” amounts of data from the cookies it placed on 12 million monthly users’ computers in France, the CNIL watchdog said.
Telcos, Media & Tech

Record French fines for Shein and Google over internet cookies

Video is one of LinkedIn‘s fastest-growing formats. Video uploads rose more than 20 per cent by July, while views saw a 36 per cent year-over-year growth as of February.
Companies & Markets

LinkedIn deepens video ad push, taps more publishers and creators to spur growth

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