The Business Times

Advertising/marketing

Telcos, Media & Tech

Meta in talks to use Google’s Gemini to improve ad business, The Information reports

San Francisco 49ers middle linebacker Fred Warner. Netflix's growing push into live sports has given the platform new opportunities to attract sponsorship and advertising from global brands seeking large viewership.
Consumer & Healthcare

Netflix signs co-marketing deal with AB InBev to promote TV shows and beer

US President Donald Trump has previously used so-called 301 probes to target imports from Brazil over its prosecution of former president Jair Bolsonaro.
International

Trump threatens trade actions after EU fines Google over ads

S4 Capital is seeing more outbound work from South Korea and China, said Sir Martin Sorrell, executive chairman.
Companies & Markets

AI driving efficiency up and costs down at creative agencies: advertising mogul Martin Sorrell

Shein had amassed “massive” amounts of data from the cookies it placed on 12 million monthly users’ computers in France, the CNIL watchdog said.
Telcos, Media & Tech

Record French fines for Shein and Google over internet cookies

Video is one of LinkedIn‘s fastest-growing formats. Video uploads rose more than 20 per cent by July, while views saw a 36 per cent year-over-year growth as of February.
Companies & Markets

LinkedIn deepens video ad push, taps more publishers and creators to spur growth

For marketers and brand strategists, the takeaway is that misspellings like Froot Loops for "fruit loops" can work, but only when they make sense.
Opinion & Features

Misspelled names may give brands a Lyft – if the spelling is not too weird

Dentsu now expects to incur an operating loss of 3.5 billion yen this year, compared with a previous forecast of 66 billion yen in operating profit.
Telcos, Media & Tech

Dentsu plans to cut about 3,400 overseas jobs to trim cost

A BYD Co. Atto 2 electric SUV on display during a launch event in Hong Kong, China, on Friday, Aug. 8, 2025. The worlds biggest EV seller delivered 344,296 vehicles in July, it said last week. Photographer: Chan Long Hei/Bloomberg
Opinion & Features
THINKING ALOUD

What BYD gets that everyone else has forgotten

Alphabet, Meta and Amazon collectively account for more than half of global digital advertising expenditure. In the US, YouTube and Netflix respectively have the largest and second-largest share of all TV viewership.
Opinion & Features
THINKING ALOUD

No country for Mad Men

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