Advertising/marketing
Ad giant Omnicom to cut over 4,000 jobs, fold legacy brands after IPG takeover
After the job cuts, roughly 85% of the roles will be client-focused, while 15% will be administrative, the company says
Why SEO isn’t enough: GEO is how brands get seen today
While we used to focus on writing for humans, we must now package content for AI too
Angels to pocket over 20 times returns from sale of Singapore’s Hepmil
The Singapore media company is not a stranger to the M&A road
‘Thoroughbred over unicorns’: How SGAG parent Hepmil went from seed to sale
Advertising and public relations giant Publicis Groupe is acquiring the company for an undisclosed sum
SGAG parent company Hepmil sold to French Publicis Groupe for undisclosed sum
Established in 2015, Hepmil has a network of over 3,000 creators
Sorry, Pop Mart, Labubu is just not Lego or Pokemon
The continued reliance on scarcity to sell its products could turn consumers off
Meta in talks to use Google’s Gemini to improve ad business, The Information reports
META staffers have had discussions with Alphabet’s Google Cloud about the possibility of using its Gemini models to improve the Facebook parent’s ad business, The Information reported on Thursday.
Netflix signs co-marketing deal with AB InBev to promote TV shows and beer
NETFLIX and Anheuser-Busch InBev have signed a global co-marketing deal to promote the streaming platform’s most-watched titles and the brewer’s beers, the companies said on Monday (Sep 22).
Trump threatens trade actions after EU fines Google over ads
The fine ranks among Brussels’ toughest sanctions and is the second highest by the European Union against the company for alleged abuses of dominance
