Advertising/marketing

Apple is set to put ads in Apple maps in services push

The company has been working to sell more ads inside of its News app as well

Sri Lanka Navy personnel assist sailors during a rescue operation involving the Iranian military ship, IRIS Dena. The US stepped on India’s toes by sinking the frigate in international waters close to the Indian coast.
THE BROAD VIEW

Brand Quad needs a marketing makeover

Amid geopolitical fragmentation, the ongoing Gulf war adds urgency for the quartet to define itself

Meta’s advertising business will help it weather some of the AI uncertainties, a separate unit continued its considerable losses.

Meta leans on improved ad business to fuel massive AI spending

Investors have historically been anxious about whether the company’s businesses will benefit meaningfully from its hefty AI investments

The advertising industry faces a serious threat as artificial intelligence reshapes creative production and tech giants make it easier for businesses to churn out ads at scale and speed.

Ad giant Omnicom to cut over 4,000 jobs, fold legacy brands after IPG takeover

After the job cuts, roughly 85% of the roles will be client-focused, while 15% will be administrative, the company says

At its core, SEO has always been about driving traffic. With GEO, success is measured by a hybrid of placement and authority.

Why SEO isn’t enough: GEO is how brands get seen today

While we used to focus on writing for humans, we must now package content for AI too

Jeffrey Seah (centre) has sat on Hepmil’s board of directors as vice-chairman since 2017.

Angels to pocket over 20 times returns from sale of Singapore’s Hepmil

The Singapore media company is not a stranger to the M&A road

From left: Hepmil co-founder Karl Mak; vice-chairman, Jeffrey Seah; and co-founder Adrian Ang. Seah says media companies need to find their niche to succeed.

‘Thoroughbred over unicorns’: How SGAG parent Hepmil went from seed to sale

Advertising and public relations giant Publicis Groupe is acquiring the company for an undisclosed sum

Founded by junior college friends Karl Mak (left) and Adrian Ang, Hepmil Media currently employs more than 300 people.

SGAG parent company Hepmil sold to French Publicis Groupe for undisclosed sum

Established in 2015, Hepmil has a network of over 3,000 creators

Pop Mart has also captured grown-ups – fashionistas playfully pairing Labubus with their designer handbags and working mothers gifting to appease their overworked school children.

Sorry, Pop Mart, Labubu is just not Lego or Pokemon

The continued reliance on scarcity to sell its products could turn consumers off

Consumers dislike egregious attempts to manipulate them into buying things.
THE BROAD VIEW

Why bosses need to wake up to dark patterns

Of roach motels and countdown clocks