Advertising/marketing
Apple is set to put ads in Apple maps in services push
The company has been working to sell more ads inside of its News app as well
Brand Quad needs a marketing makeover
Amid geopolitical fragmentation, the ongoing Gulf war adds urgency for the quartet to define itself
Meta leans on improved ad business to fuel massive AI spending
Investors have historically been anxious about whether the company’s businesses will benefit meaningfully from its hefty AI investments
Ad giant Omnicom to cut over 4,000 jobs, fold legacy brands after IPG takeover
After the job cuts, roughly 85% of the roles will be client-focused, while 15% will be administrative, the company says
Why SEO isn’t enough: GEO is how brands get seen today
While we used to focus on writing for humans, we must now package content for AI too
Angels to pocket over 20 times returns from sale of Singapore’s Hepmil
The Singapore media company is not a stranger to the M&A road
‘Thoroughbred over unicorns’: How SGAG parent Hepmil went from seed to sale
Advertising and public relations giant Publicis Groupe is acquiring the company for an undisclosed sum
SGAG parent company Hepmil sold to French Publicis Groupe for undisclosed sum
Established in 2015, Hepmil has a network of over 3,000 creators
Sorry, Pop Mart, Labubu is just not Lego or Pokemon
The continued reliance on scarcity to sell its products could turn consumers off