Gen Z

Why you should be glad if your next boss is a young striver

Today’s newest workers have overcome hurdles that would have seemed preposterous to their older colleagues

In May, the number of TikTok hashtags related to Buldak surged 250 per cent from last year, according to CLSA, a brokerage. As these ramen packs go viral online, they fly off supermarket shelves.

Why Buldak ramen is an US$8 billion brand

For now, investors know that despite Trump’s protectionism, young people are interested in exotic tastes and aesthetics, and that’s worth billions

AI has undeniably unlocked opportunities. But for young professionals, it has also introduced an undercurrent of quiet anxiety, says the author.
LETTER TO THE EDITOR

Why I’m afraid to commit to a full-time job as a Gen Z Singaporean in the age of AI

AS A 20-something in Singapore, I often hear older generations talk about job security, retirement savings or climbing the corporate ladder. But for many in my generation, those ideas feel increasingl...

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Gen Zs are ‘crashing out’ in this age of uncertainty

[SINGAPORE] Over lunch, an intern was excitedly sharing how Justin Bieber was having a “crashout”. 

Xie’s strategy lies firmly in targeting the Gen Z consumption trend, where purchase decisions are driven by emotional triggers and hobby interest.

China fund beats 97% of peers by buying Pop Mart, dumping Moutai

Many Gen Z stocks are near or above their average price targets, and in turn, driving analysts to constantly find reasons to bump up their outlook

People with a higher understanding of money basics are more likely to make ends meet and achieve goals like having an emergency savings fund or opening a retirement account, according to the Financial Industry Regulatory Authority’s (Finra) 2021 National Financial Capability Study.

Gen Z has virtually no excuse for financial illiteracy

The financial behaviours of Gen Z have been nothing if not consistent over the last few years. They routinely create trends about the merits of spending while you’re young and fun. A few years ago, it...

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🤯 It’s not that Gen Zs don’t want to be managers – they want to redefine the role

[SINGAPORE] The term “conscious unbossing” sounds like another made-up buzzword (anyone else remember Gwyneth Paltrow’s “conscious uncoupling”?), but the trend is real.

The coffee clubbing events are usually held in cafes and other spaces such as rooftop bars – as long as there’s room for DJs and baristas to do their thing while people dance.

Sober clubbing brews fresh beat for Singapore’s Gen Z

[SINGAPORE] Swaying to dance music and TikTok-fuelled pop under a disco ball, young punters are packed shoulder to shoulder while sipping on coffee, their energy powered by pour-overs rather than pint...

 A stunning 77 per cent of teens and 20-somethings use online platforms and social media to answer their money questions, according to a 2025 Credit Karma survey.

Gen Z, don’t be fooled by GenAI financial advisers

The technology is a shiny new tool aimed at wooing young investors, but real people have a huge advantage over their digital counterpart