Customer experience

Starbucks dangles US$1,200 bonuses for fast, friendly baristas

[CHICAGO] Starbucks wants to entice baristas to be friendlier and faster, and it’s offering new payouts to make it happen.

Bobby Wee, founder and CEO of Racks Central, sits at the infrastructure layer powering AI adoption.
THE FUTURE OF AI

From policy to practice: Turning Singapore’s AI ambition into reality

Three business leaders from banking, customer experience and data centre infrastructure share what it actually takes to make AI work reliably, responsibly and at scale

Today, the convergence of artificial intelligence (AI), automation and real-time context is empowering service teams to resolve issues with the speed, accuracy and consistency that did not exist before, says Toku founder and chief executive officer Thomas Laboulle.
BRANDED CONTENT

Clean data, clear guardrails: The invisible AI powering better CX

Enterprises racing to deploy intelligent agents are confronting a hard truth – without strong data foundations and governance guardrails, the promise of better customer experience remains out of reach...

On paper, PPS Solitaire sits at the summit of Singapore Airlines’ loyalty hierarchy. In practice, it often feels curiously indistinct.

PPS Solitaire: Different table service, same laksa

Why Singapore Airlines’ top loyalty tier looks exclusive, feels familiar – and delivers surprisingly little

During the Adobe Summit 2025, which took place in Las Vegas, US, in March, Shantanu Narayen, chairman and chief executive officer of Adobe unveiled new AI-powered features in Firefly and Photoshop, spotlighting the future of content creation and customer experience.
BRANDED CONTENT

Hyper-personalised and instant: How AI-powered insights can help deliver meaningful customer experiences

By using tools like chatbots, predictive content and behavioural data, businesses can offer smarter experiences, improve service and stay relevant

At hotels people smile, they address you by name, and they pour your favourite drinks. All this makes guests feel special.

What a feeling

The emotional takeaway may be the biggest gift a hotel can offer its guests. And this is where many fail in their pursuit of head-turning design at the expense of heartwarming service

AI cannot be put to good use when businesses have islands of trapped data that result in fragmented views of their customers.
BRANDED CONTENT

Unlock generative AI’s potential: How to position your business for greater success and productivity 

According to software giant Salesforce, building a strong data foundation is a crucial first step to making artificial intelligence work harder for you

All companies, not least those in financial services, must balance a consumer’s inclination towards human-led experience with their appetite for automation-driven products and services.
WEALTH & INVESTING

Banking on the human dividend in the age of financial wellness

CONSUMPTION across Asia continues to undergo a transformation, as regional economies put the pandemic disruption in the rear-view mirror and consumer demands evolve. Digitalisation is a fact of life, ...

Toyota's renovated aftersales centre at 33 Leng Kee Road has been inspired by Singapore Airlines lounges.

Dealers go big on aftersales as margins shrink for new car sales

DWINDLING margins on new car sales mean Singapore’s dealerships now get as much as half of their revenue from aftersales instead – which includes customer service, car repair and servicing, as well as...

AI complements human service delivery when it comes to personalisation, predictive and sentiment analyses.
THE BROAD VIEW

The art of delivering tech-aided, human-powered experiences

Or how to get customers to stay, buy more, and refer friends