Customer experience

[CHICAGO] Starbucks wants to entice baristas to be friendlier and faster, and it’s offering new payouts to make it happen.

Three business leaders from banking, customer experience and data centre infrastructure share what it actually takes to make AI work reliably, responsibly and at scale

Enterprises racing to deploy intelligent agents are confronting a hard truth – without strong data foundations and governance guardrails, the promise of better customer experience remains out of reach...

Why Singapore Airlines’ top loyalty tier looks exclusive, feels familiar – and delivers surprisingly little

By using tools like chatbots, predictive content and behavioural data, businesses can offer smarter experiences, improve service and stay relevant

The emotional takeaway may be the biggest gift a hotel can offer its guests. And this is where many fail in their pursuit of head-turning design at the expense of heartwarming service

According to software giant Salesforce, building a strong data foundation is a crucial first step to making artificial intelligence work harder for you

CONSUMPTION across Asia continues to undergo a transformation, as regional economies put the pandemic disruption in the rear-view mirror and consumer demands evolve. Digitalisation is a fact of life, ...

DWINDLING margins on new car sales mean Singapore’s dealerships now get as much as half of their revenue from aftersales instead – which includes customer service, car repair and servicing, as well as...