Customer experience

PPS Solitaire: Different table service, same laksa

Why Singapore Airlines’ top loyalty tier looks exclusive, feels familiar – and delivers surprisingly little

During the Adobe Summit 2025, which took place in Las Vegas, US, in March, Shantanu Narayen, chairman and chief executive officer of Adobe unveiled new AI-powered features in Firefly and Photoshop, spotlighting the future of content creation and customer experience.
BRANDED CONTENT

Hyper-personalised and instant: How AI-powered insights can help deliver meaningful customer experiences

By using tools like chatbots, predictive content and behavioural data, businesses can offer smarter experiences, improve service and stay relevant

At hotels people smile, they address you by name, and they pour your favourite drinks. All this makes guests feel special.

What a feeling

The emotional takeaway may be the biggest gift a hotel can offer its guests. And this is where many fail in their pursuit of head-turning design at the expense of heartwarming service

AI cannot be put to good use when businesses have islands of trapped data that result in fragmented views of their customers.
BRANDED CONTENT

Unlock generative AI’s potential: How to position your business for greater success and productivity 

According to software giant Salesforce, building a strong data foundation is a crucial first step to making artificial intelligence work harder for you

All companies, not least those in financial services, must balance a consumer’s inclination towards human-led experience with their appetite for automation-driven products and services.
WEALTH & INVESTING

Banking on the human dividend in the age of financial wellness

CONSUMPTION across Asia continues to undergo a transformation, as regional economies put the pandemic disruption in the rear-view mirror and consumer demands evolve. Digitalisation is a fact of life, ...

Toyota's renovated aftersales centre at 33 Leng Kee Road has been inspired by Singapore Airlines lounges.

Dealers go big on aftersales as margins shrink for new car sales

DWINDLING margins on new car sales mean Singapore’s dealerships now get as much as half of their revenue from aftersales instead – which includes customer service, car repair and servicing, as well as...

AI complements human service delivery when it comes to personalisation, predictive and sentiment analyses.
THE BROAD VIEW

The art of delivering tech-aided, human-powered experiences

Or how to get customers to stay, buy more, and refer friends

Mobile banking has enabled conversational banking and allowed banks to better understand their customers.

Conversational banking: Customer engagement in the digital era

STARTUPS and fintech companies are revolutionising the banking industry, challenging its traditional norms and achieving remarkable success. The profound influence of digitalisation in finance is evid...

AI is placing tools of unprecedented power, flexibility, and even personalisation into everyone’s hands – with many knowledge workers understandably excited about the prospect of using it for their job.
THE BOTTOM LINE

Using generative AI to transform customer experiences

GENERATIVE artificial intelligence (AI) is one of the most exciting technologies in decades. Since it burst onto the tech scene worldwide late last year, generative AI has achieved an exponential adop...

The latest Q4 results bring Singapore-based TDCX’s earnings for the full year to S$104.9 million, up a marginal 1.1 per cent from its FY2021 profit of S$103.8 million.

TDCX posts lower Q4 earnings, sees 3-8% revenue growth in 2023

TDCX reported profit of S$25 million for the fourth quarter ended December 2022, representing a 13.3 per cent decline from its Q4 FY2021 earnings of S$28.8 million.