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Joint venture with Ronaldo spurs Portugal hotel chain's overseas growth

Pestana hopes tie-up with Portuguese football star will help open new markets in Asia and reinforce its expansion into Spain and the US

Published Tue, Dec 5, 2017 · 09:50 PM

Lisbon

PORTUGUESE football star Cristiano Ronaldo has teamed up with his country's top hotel chain, Pestana, in a joint venture that his partner hopes will help open new markets in Asia and reinforce its expansion into Spain and the United States.

Ronaldo is following the footsteps of other sports stars who have invested in hotels, including tennis players Andy Murray and Andre Agassi and soccer's Gary Neville and Ryan Giggs - but Ronaldo's venture stands out for its global ambition.

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