Movies make the US$20b toy industry go round
This year there are about 25 movies with toy tie-ins, an unprecedented number for the industry
Washington
THREE giant yellow minions were bobbing to and fro at the New York Toy Fair last week, posing for photos with kids in a showy promotion tied to the next iteration of Despicable Me. Minion dolls and plush toys sat on display next to singing minions and mystery minion packs. Children cheerily bashed remote-controlled minions into one another on the floor.
It's the biggest line of Despicable Me toys yet, hitting stores alongside the third installment of the animated series starring Steve Carell as the comical voice of a former supervillain-turned-good guy. Elsewhere in the room, Universal Pictures showed off the rest of its toy lineup, such as its Fast & Furious cars and action figures, The Mummy figurines, and colourful Trolls with blazing hair.
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Holiday Inn owner IHG’s Q1 revenue up 2.6%, leisure travel demand remains strong
WSJ moves Asia headquarters from Hong Kong to Singapore
South Korea to slap fines on food suppliers for ‘shrinkflation’
Olam outbids Dreyfus’ sweetened deal for Australia’s Namoi, raises offer to A$0.66 per share
Live Nation’s revenue beats estimates as boom in concerts drive ticket sales
Jim Beam owner bets on canned vodka cocktails to double revenue