Fox News stays resilient in a year of challenges
Network has shown the ability to attract and keep viewers even after the US election
Los Angeles
FOX News, which survived an internal crisis and a challenge from CNN during the presidential campaign, is showing its resiliency post-election as well. The conservative-leaning network, the most-watched cable TV channel this year, has done a better job keeping the viewers it gained during the campaign than competitors. In the age group that advertisers target in news, Fox's prime-time audience is down 14 per cent in the weeks after the election, according to Nielsen data supplied by the network. CNN has declined 56 per cent and MSNBC is off 48 per cent.
"They won, didn't they?" said Chris Geraci, president of national broadcast for Omnicom Media Group, a media buyer. "The vast majority of Fox News viewers are probably happy with the outcome of the election and would want to continue to tune in, whereas viewers of the other networks are the opposite in terms of political leanings. I don't know if it's more complicated than that."
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