Britons tiring of Black Friday as retailers gear up for splurge
There is a mismatch between consumers' and retailers' perceptions of Black Friday: consultant Retail Economics
London
JUST as UK retailers are gearing up for a Black Friday spending spree, new research shows that Britons are already tiring of the annual scrum for holiday discounts that has come over from the US in recent years.
Only 21 per cent of British consumers interviewed by consultant Retail Economics said they plan to shop for Black Friday bargains this year, down on the 25 per cent that bought discounted goods a year ago. Of those that do intend to stand in line for cut-price holiday toys and televisions, 74 per cent expect to spend less than during Black Friday last year.
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