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Retailers turn to virtual reality to lure shoppers back into stores
VR technology is part of urgent push to remake in-store shopping for generation of gadget-addicted customers
Published Mon, May 11, 2015 · 09:50 PM
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Washington
JOHN Goodwin has never been sky diving before.
But here he is, staring out over a craggy, sun-drenched canyon in Moab, Utah, lurching toward a gutsy jump off a 420-foot cliff. He instinctively searches for something to grasp onto as the edge gets near. But the red rocks disappear from under his feet as he declares: "I'm flying!" Well, sort of.
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