US digital strategy firms stand to gain in 2016 elections
Online political advertising is creating huge opportunities for these companies
New York
BY one estimate US online political advertising could quadruple to nearly US$1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalise on a shift from traditional mediums such as television.
These firms - mostly small, partisan and based in Washington and surrounding suburbs - have grown in sophistication since the last presidential election in 2012. A niche sector in a multi-billion election industry, they are poised to play a much bigger role in 2016 as digital ads assume more importance and change the way political money is spent on advertising.
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