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Hershey craves more consumers' attention

Lost impulse buys have slowed sales below expectation last year

Published Fri, Jan 30, 2015 · 09:50 PM
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Washington

ONLINE shopping, curbside pick-up and self-checkout aisles have made it quicker and easier than ever for Americans to buy the things that they need. That is a huge problem for the candy and chocolate industries, which have made billions over the years off waits at the register - and customers' last-minute impulse buys.

Those lost "instant consumable" sales, combined with "a more competitive snacking environment", helped slow Hershey Co sales last year below expectations, the sweets company said on Thursday.

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