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'Foreign invaders' threaten struggling Australian media
Published Sun, May 21, 2017 · 09:50 PM
Sydney
AUSTRALIA'S role as a testing ground for global media giants such as The New York Times, and Britain's Daily Mail and The Guardian could hasten the decline of embattled local players as they fight for eyeballs and advertising dollars, analysts warn.
With traditional sources of circulation and advertising revenues drying up, the world's biggest news brands are spreading their wings to grow digital audiences.
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